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The “Keeping Your Information Counter” Email That Gets a 30% Response Rate

Scenario: When they offer to keep your information on file
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

In this case, the prospect might say, “Thanks for writing. I will keep your information on file. I will reach out if something changes.” Most of the time, they’re indirectly telling you they aren’t interested, but sometimes they just aren’t ready to talk yet.

Note from Bryan: I have never heard back from someone who said they will keep my information on file. I used to think that some day if I was patient they would come calling. Silly me.

Keeping information on file

Name,

Thanks for the quick response. I’ve found that when people say they will keep my information on file, typically it’s just a polite way of saying they aren’t interested. If that is the case, do I have your permission to close your file?

If it is a timing issue, what would need to change in the future for it to make sense to talk?

Thanks for your feedback.

[Signature]

What this email does well:
Approaches the lack of interest directly
Gives the prospect the option to close off communication
Opens up the possibility to speak again if anything changes.

Source: https://offers.hubspot.com/25-proven-sales-email-templates

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