Tag: follow up emails
Follow Up Best Practice: Craft Email Messages That Build Better Rapport
Scenario: You want to build trust with your prospectContributor: Rachel Miller, Sandler Training There are a couple of things you can do to support good rapport as you try to convert the email exchange to a phone conversation. When an email comes in, and you’re ready to respond, mirror and match the way your prospect wrote the email.…
The “I Just Called You” Email That Gets an 80% Response Rate within 24 Hours
Scenario: After leaving a voicemailContributor: Colleen Francis, Owner of Engage Selling Solutions You tried calling, but your prospect didn’t pick up. To improve your chances of hearing back, send the follow-up email below immediately after leaving a voicemail, and specify a specific date and time for the next call. This works because clients aren’t always at their…
The “Still Interested?” Email That Closed a $100,000 Deal with a Client That Went Dark
Scenario: When a prospect goes dark and you get a notification showing they might be interested againContributor: Mack McGee, Executive VP & Principal at Groove Mack McGee was sure he would land a contract with a prestigious client, but they suddenly fell off the map. After multiple follow-ups and no response, he gave up. Nine months later,…